The Idea started when Dr. Eman was 18 years old. She has realized that tropical fruits (Such as Mango, Banana, Organ peels, Avocado seeds, etc) produce a lot of waste, especially in rural areas the disposal system is not working very well, leaving behind contaminated environment, at that time she was student at the chemistry department at university of Sudan. From there she started doing some research to identify recycling system to transfer Agro-industrial wase into by-product, then introduces it in to consumer goods. 

Nowadays the Agro-industrial waste is one of concerning subject, specific region of Africa is really a big problem as those fruit are produced in great quantities for 6-8 month per year.
Some global statistic estimates that, the global waste generated by Mango residue is about 123,000 metric tons of seed by year.
Orange peel waste is round 3.8 million tons per year
Banana peel waste is approximately 40 million tons generated annually.
our mission here is to transfer all these organic waste into valuable by-product. not only but also introduced into significant cosmetic, nutraceutical and Phyto cosmetic and other industrial production.